ZF.ro

When a major bank encourages you to buy local, it catches your attention. When each and every top executive within the bank becomes an „influencer‟ for a local business, the attention turns into genuine interest.

How a bank can become an economic bridge between Romania and other countries, and what role it can play for Romanian companies in their internationalization strategy to expand into other markets.

It first went to Italy, being the only Romanian bank present in this country with a branch, and then it also rolled out a digital application. Subsequently, it organized business events in Hungary and Austria, and in September this year, it also expanded to Spain.